Punishing Rewards

We are taught to reward ourselves with food at the youngest age. Think about it. As toddler we go to the doctor to get a shot & they hand us a lollipop to make us feel better. We score a goal, or win a game then go out for ice cream or pizza. We have a bad break-up, how about a pint of ice cream? Bad day at work and/or screaming kids ... fill in the blank. We receive this instant gratification , but our boo-boo's are not healed, our hearts may still ache, and even worse we are left with delayed consequences- poor health, bad self esteem, and/or body image.

Being a trainer for over two decades, I can confidently say that these actions of emotional eating are far more difficult for clients to break than it is to get them to exercise or commit to healthy habits.